Your Guide
Hi, I'm Melissa.
I've owned a few businesses in my day. I've run a print and design shop, I've managed short-term rental properties, I've built a local content brand from scratch, and I spent four years inside a regional insurance group running their marketing department. I know what it feels like when leads dry up and you don't know why. I know what it feels like to pay an agency for six months and have nothing live yet.
Those were the old days. We don't work that way anymore. You deserve a website in days, not months. Real leads, not vanity metrics. And someone in your corner helping you actually follow up with the leads you do get.
We clarify your message, build a website that converts, and set up follow-up so the calls get answered and nothing slips through. Even when you're on a job site or with your family.
I'm in this because I was you. And you deserve better.
Why AI
I Started Using AI Before Most People Had Heard of It.
I started building with AI in 2019, back when the tools were clunky, expensive, and most people hadn't heard of them. When ChatGPT hit in late 2022, I dove in with both feet. Since then I've used the tools, built the tools, and put them through real work inside real businesses.
I know which ones solve actual problems for operators with crews and which ones are just noise. I know which ones replace your team and which ones make your team three times more effective. That's the difference between someone who reads about AI and someone who uses it every day.
When you work with Heartwood, you get a guide who's already walked the path. You skip the trial-and-error and the expensive mistakes.
Certified
StoryBrand Certified Guide
Trained in the Donald Miller StoryBrand framework, the same methodology used by thousands of companies to clarify their message and grow. Every word on your website, ads, and emails is built to make your customer the hero.
Certified
Lovable Certified Partner
Every Heartwood site is designed and built in Lovable, and I'm certified on the platform. The speed comes from a tested process, not from dragging a template across your logo.
How we work
One Strategist You Can Call
I lead the strategy and the message, and our tools handle the production: content, posts, optimization, reports. The result: agency output with one person who knows your business and answers the phone.
Why this, why now
Growing companies can't wait six months for a website anymore.
The world moved on. Customers expect answers in seconds. AI search is changing how people find businesses. Ad platforms reward constant optimization, not quarterly check-ins.
Heartwood is built for that reality. Websites in days. Reports every Monday. Ads tuned every week. SEO and AEO running side by side. And underneath it all, a clear StoryBrand message so the right customers actually pay attention.
You run your business. I'll handle the marketing.