What we offer

Services

Everything a company needs to clarify its message, and turn visitors into leads. Launched in days, not months.

Tier 1

Start Here. Catch Every Lead.

This is where most of our clients start. Every call, text, and form fill gets a fast answer and a follow-up, so no lead slips through. Then we layer marketing on top.

Lead Engagement Packages

A fully built lead engagement system: landing pages, automated follow-up, an AI receptionist that answers calls and texts, and a website chatbot that books appointments while you sleep.

  • ✓Done-for-you funnel pages
  • ✓AI receptionist for calls and texts
  • ✓24/7 website chatbot that books calls
  • ✓Automated SMS and email follow-up
  • ✓Every lead engaged in under 5 minutes

Starting at $2,500/month

Tier 2

Make the Marketing Match.

Once leads are getting answered, your marketing has to match the message. This is where we clarify, design, and launch it.

Brand & StoryBrand Messaging

As a StoryBrand Certified Guide, I help you clarify your message so customers stop scrolling and start listening.

  • ✓StoryBrand BrandScript
  • ✓Website and sales copy
  • ✓One clear message everywhere

One-time investment, starting at $1,500

Websites in Days

A clear, conversion-focused website built around your StoryBrand message. Most projects launch in under a week.

  • ✓Live in days, not months
  • ✓StoryBrand-clarified messaging
  • ✓Built to convert visitors into leads

Starting at $2,500

Sales Funnels & Email

Turn cold traffic into booked calls with sales funnels and automated email sequences that actually sound human.

  • ✓Lead magnets that convert
  • ✓Nurture sequences
  • ✓Booked calls, not just opens

Project-based, starting at $1,500

Tier 3

Keep It Running.

Marketing that doesn't go out is just expensive opinion. This is where we run weekly, report Monday, and tune as we go.

Done-for-You Content Marketing

Posts, emails, and content written for your business, guided by a real human who knows your story and your customer.

  • ✓Sounds like you, not a bot
  • ✓Posts and emails on schedule
  • ✓Human in the loop every week

Starting at $1,000/month

AEO (Answer Engine Optimization)

Search isn't just Google anymore. We make sure your business gets cited by ChatGPT, Perplexity, Gemini, and the new wave of AI search.

  • ✓Show up in AI answers
  • ✓Structured content for LLMs
  • ✓Future-proof your discoverability

Starting at $750/month

SEO That Still Works

SEO isn't dead, it's just changed. We focus on the rankings that actually drive leads, not vanity keywords.

  • ✓Local and organic search
  • ✓Technical and on-page
  • ✓Tracked monthly, tuned weekly

Starting at $750/month

Paid Ads, Optimized Weekly

Google and Meta ads tuned every single week. Cost per lead keeps going down because nobody's letting it sit on autopilot.

  • ✓Weekly optimization
  • ✓Transparent reporting
  • ✓Lower cost per lead over time

Starting at $750/month

Weekly Reports

Every Monday: what ran, what worked, what's next. Plain English. No 30-page PDFs nobody reads.

  • ✓Sent every week
  • ✓Plain English summary
  • ✓Real next steps, every time

Straight answers

What owners ask before they hire us.

What does it cost to work with Heartwood?

Lead engagement packages start at $2,500 per month. Websites start at $2,500 as a project, StoryBrand messaging starts at $1,500 one time, funnels and email start at $1,500 project-based, AEO, SEO, and paid ads each start at $750 per month, and ongoing content marketing starts at $1,000 per month. On a 30-minute call we tell you which one pays for itself first.

Where do most clients start?

Most start by making sure every lead gets answered fast with a Lead Engagement Package. If your message is unclear, a StoryBrand BrandScript comes first, then the website and weekly marketing are built on top of it. On a 30-minute call we tell you which door is right for you.

How fast can you launch a website?

Most sites launch in 5 to 7 days from kickoff. Bigger builds or anything with custom functionality run 10 to 14 days.

Am I locked into a contract?

No. Heartwood doesn't do six-month or 12-month contracts. Most clients work month to month after the initial website or messaging project.

Do you do SEO or the AI search thing?

Both, and they are different jobs. SEO competes for a spot in a list of links. AEO, Answer Engine Optimization, competes to be named inside the answer ChatGPT, Perplexity, or Google AI Overviews writes. You can rank on page one and never get quoted, so we work on both.

What do you actually send me every week?

A Monday report: what ran, what worked, what's next. Plain English, real next steps, no 30-page PDF nobody reads.

Who do you work with?

Established small businesses with a proven service, real customers, and a marketing budget, that are tired of guessing. Heartwood is based in Seguin and most clients are around Seguin, New Braunfels, Cibolo, Schertz, San Marcos, and San Antonio, though we do work outside Texas.

The Plan

One call. Clear plan. Launch in days.

Book a 30-minute call. Walk away with a real plan, even if you never hire us.

Book a 30-Minute Call